Different Types of Point of Purchase Merchandising Displays

15/02/2023


Point of purchase (POP) merchandising displays are an effective way to boost product sales in brick-and-mortar stores. They help to attract customers' attention and entice them to make an impulse purchase at the cash register. They also give shoppers a reason to return to a store and purchase more items.

The point of sale has been around for a long time, but there is no question that POP displays have revolutionized retail marketing and merchandising. These types of displays are an inexpensive way to get your brand in front of consumers and create positive impressions that can translate into increased sales.

Inline Displays

Inline displays cut through the clutter of shelf lines and other products in a store fixtures, offering shoppers more visibility for a particular brand or product. They can be hung from the ends of aisles, placed free standing in open space, or mounted to an aisle shelf.

They can include interactive elements like aisle violators and motion sensors, which help to draw attention and increase awareness of a brand. These custom displays are also a great way to use media, such as video and other forms of digital advertising.

Dump Bins

Drop bins are a common place for point of purchase displays to display small merchandise such as gum, candy, DVDs and CDs. This allows shoppers to grab the item they need quickly and move on.

These displays are a great way to promote new products and offer sample sizes. They are also a good way to educate shoppers and demonstrate how the product works before they purchase it.

Banner Stands

In addition to being affordable, banner stands are also portable and can be moved around the store to maximize their effectiveness. These temporary displays are also very quick to produce, which makes them a convenient option for any retailer looking to boost brand awareness and sales with a simple display. Click this link; https://scubefixtures.com/ to understand this topic better.

Temporary: They are the most affordable of all merchandising options and are usually made from cardboard or other light-weight materials. They are designed for a one- to three-month lifespan, so they're ideal for seasonal advertising campaigns and new product launches.

Semipermanent: These are more permanent than temporary displays but still relatively easy to replace. They typically last several years and are only used by the larger brands with popular products.

Ceiling Halos

This type of display is another great option for visual merchandising purposes. They are often located at the front of a store or near the cash register and can be seen by many shoppers as they walk through the aisles.

They can be customized with images and text to capture the attention of shoppers. They can also be made of more durable materials and come in different shapes to suit the needs of a variety of retailers.

Gravity Feed Dispensers

This type of display is an innovative way to highlight new products or special promotions in a store. It consists of a series of interchangeable trays and cartridges that can be easily inserted or removed from the display. It can also be used to showcase a wide range of items, including new products and new packaging. Find out more details in relation to this topic here: https://www.britannica.com/topic/retailing.


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