How Point of Purchase Merchandising Displays Can Help Your Brand
In an increasingly crowded retail space, point of purchase merchandising displays are the perfect way to get your brand noticed. These branded in-store marketing tools are a cost-effective alternative to traditional advertising campaigns that rely on TV, social media, and other niche avenues.
Point of purchase (POP) displays are a great way to drive sales in high-traffic areas of a store, such as the checkout aisles and action alleys. They can also be used to make special offers and to announce important news or events to customers; get more info on this site.
POP displays encourage shoppers to interact with the products they showcase by reading labels, touching, opening, smelling, or testing, for example. In addition, they can be used to entice shoppers to add new items to their shopping carts.
Point of purchase displays are also a great way to boost conversions. Studies have shown that 82% of shoppers are more likely to buy a product after seeing it, holding it, or demoing it. This is why many brands rely on these in-store displays to generate sales.
Free standing display stands are another popular option for retailers looking to maximize sales in their stores. These displays are easy to set up and do not require any shelf space. They can be placed anywhere in a store, as long as they are in an area where consumers walk through frequently.
End cap displays are another popular choice, which are a type of free standing display that sits at the end of an aisle. This is an ideal place to put small, lightweight items that consumers might not otherwise think of buying.
Dump bins are a popular choice for impulse purchases as well. They are a great way to sell bulk candy and other foods. These bins can be easily customized to fit any product line, and they can even be attached to the side of a display that's already there to create more visibility for your brand. Learn more about retail store fixture manufacturers on this article.
Power wing displays are also a great choice for maximizing sales in stores, as they can be set up almost anywhere with minimal shelf space. These small hanging cardboard displays can be hung from the sides of end cap displays or near cash registers.
They can be used to promote a range of products, from snacks to clothing. They are a great option for brands with limited budgets and can be effective for both online and brick and mortar retailers.
Impulse shoppers are a major part of the retail industry, so it's important to have effective point of purchase merchandising displays in place. A recent study by POPAI found that 53% of grocery purchases and 62% of purchases in other retail settings were impulse purchases.
To ensure that your point of purchase merchandising displays have the potential to increase your sales, it's important to know what types of products are most popular with impulse shoppers and how to effectively market them. By incorporating these tips, you can make your displays more effective and increase your profits. Check out this related post to get more enlightened on the topic: https://en.wikipedia.org/wiki/Point_of_sale_display.